In this moving report, ITV News shines a light on Alex Eades, a mother whose heartbreak became a powerful force for change. After losing her daughter Charlotte to glioblastoma multiforme at just 19, Alex channelled her grief into tireless fundraising and advocacy. Together with Charlotte and her son Miles, she helped launch Charlotte’s BAG, that has since raised over £335,000 for brain cancer research. As Alex is recognised as a Pride of Britain finalist, this video reflects on her extraordinary efforts, and the enduring legacy of a daughter who inspired a movement.